A representative of Lewis Retail Centers reports that the company has opened the first portion of its Renaissance Marketplace in Rialto, California. The project is a 430,000-square-foot shopping, dining, and entertainment center that currently has six tenants open, with an additional 26 scheduled to open in September.
The source says that according to Randall Lewis, EVP of marketing of the Lewis Group of Companies, Lewis Retail Centers’ parent company, Renaissance Marketplace is one of the first ground-up retail centers to be built with modern architecture, tenanting, and marketing designed specifically for millennials, which now range from 22 to 37 years old and encompass both “youthful singles and parents of young children.”
“We are fortunate that rather than having to fight through a redevelopment to get to the physical set-up and tenant mix now desired by both tenants and customers, we have been able to build that place fresh from the start,” Lewis says in a statement.
The statement also reports that the center is anchored by a luxury-format, 13-screen Cinemark Theatres, a 38,000-square-foot 24-Hour Fitness, and a 43,000-square-foot Burlington and that Lewis says are all of these tenants are seeing strong performance figures countrywide. Additional tenants will include The Habit, California Fish Grill, Ahi Poke Bowl, Pho ’77, Panera Bread, Septembers Taproom and Grill, Five Below, a 22,000 square-foot Ross, and a Grocery Outlet.
The project seems to be drawing a strong consumer following. The source reports that Wayne Williams, director of marketing for Lewis Retail Centers, says, “Our 24-Hour Fitness club posted strong numbers for new members prior to opening their doors and continues to welcome new members at a robust pace. When we opened our Starbucks, we had hundreds of people come in the first day. The region is hungry for each new tenant that opens here. We are not overstating anything by saying that Renaissance Marketplace is deeply desired and meeting tremendous pent-up demand.”
Williams adds that the center is also employing social media as a marketing tool for the center, using the tagline “Taste. Shop. Experience.”
The project is located off the 210 Freeway with a traffic count of more than 127,000 on a daily basis, according to the statement. In addition, Rialto and its surrounding area are also large employment areas with new industrial and warehouse facilities planned and under construction, adding jobs that are anticipated to bring the employee count in the immediate area up to more than 8,000 people, the firm says.