New CRE-Platform Dashboard Reveals Buyer Interest

Carrie Rossenfeld Professional Services

Ten-X Commercial has unveiled a new online dashboard that provides unparalleled transparency into buyer interest and activity for all properties currently on the platform. The enhanced dashboard gives brokers and sellers real-time visibility into investor interest in their properties and further streamlines the transaction process.

Leveraging proprietary Ten-X transaction data and algorithms, the new dashboard aggregates and automates deal flow and intelligence into a single location, giving brokers and sellers a bird’s-eye view of activity and key information on each property in real-time. Users can also drill down for deeper insight into the status of each property to make informed decisions throughout the transaction process. For example, brokers and sellers will be able to explore each property’s marketing traction and reach, as well as the number of potential buyers who have viewed the property details page and accessed the due-diligence vault. The dashboard will also include details on buyers who have signed the confidentiality agreement and made offers on a property, including detailed information about each offer.

A key feature of the new dashboard is a map view driven by Google Maps that geographically breaks down buyer interest in each property. Looking at the map view, brokers and sellers can see the reach of Ten-X’s global investor database of qualified buyers based on location. The new dashboard also provides automated reporting and insight into trends such as whether or not potential buyer interest is increasing or waning and to what extent Ten-X’s various marketing efforts are driving page views and property offers. This level of transparency will benefit sellers and brokers when managing their properties and will help deal teams to make more informed decisions about whether to pivot the strategy for a particular property.

“The primary goal of Ten-X Commercial is to lead the digital transformation that moves commercial real estate transactions online, and the powerful capabilities included in this new release will help further that mission,” says Maureen Waters, chief commercial officer of Ten-X Commercial. “A growing number of CRE brokers are turning to Ten-X Commercial because of our global reach to unknown buyers, 72 percent of which are unknown to the listing broker, and the certainty of close when using our online platform. Our new dashboard provides an unprecedented level of transparency into investor interest and activity for each property, giving brokers and sellers greater control than traditional transaction methods. As we evolve and scale our platform, we are committed to providing an enhanced user experience that will drive the continued adoption of Ten-X Commercial in the years ahead.”

According to Lawrence Yuan, chief technology officer of Ten-X Commercial, new dashboard further empowers brokers and sellers to make more informed decisions when transacting their properties on our platform. “With both desktop and mobile functionality, our new dashboard will enable users to quickly scan through their pipeline of properties in one place, and then drill down into specifics throughout the entire transaction process.”

This dashboard release is the latest in a series of initiatives and partnerships Ten-X Commercial has recently announced to provide greater value to CRE brokers. In August 2017, Ten-X announced a partnership with Money360, a technology-enabled direct lender, to offer financing for properties available on the Ten-X Commercial platform. The Money360 partnership was implemented to give prospective buyers assurance that they would be able to secure the necessary financing to close on deals, thereby increasing the size of the investor pool. Ten-X Commercial also released “Offer Select 2.0” in May 2017, an improved iteration of its flagship non-auction transaction solution.