Caption: The Campus in Eastvale | Courtesy representatives of CBRE

Editor’s Note – September 2018: A Place to Work

Carrie Rossenfeld Editor's Note

From SoCal Real Estate’s September 2018 issue:

Carrie Rossenfeld

It’s safe to say the age of standard-issue offices in Southern California is behind us. Companies’ drive for greater efficiency and productivity, combined with the demands of the millennial working generation, have left traditional space — with its bland walls, institutional carpeting, and dreary cubicles — in the dust. In order to compete with other companies for the best talent, most organizations have recognized the need for offices that “wow,” that offer amenities employees want (either inside the building or near enough to walk to), and that exceed employees’ expectations of a place to work.

The thing is, offices have become more than just a place to work. They now represent company culture—determined together by management and staff. Offices are part of a company’s “brand,” conveying to the world what that firm stands for, what it deems valuable, and the message it sends to the world. Office interior designers say the first thing a business must do before designing its space is to go through several exercises that establish all of these elements so that everyone is clear on the mission and what the office should do for them. This is a new frontier in the business world, and yet it’s becoming the norm.

In this month’s feature, “Workplace Strategy and the Instagramable Office,” we explore what makes an office Instagram-worthy—what gives it the “wow” factor. This goes beyond the tired term “creative office” to reveal elements that make an office unique to the companies that live in that space.

We also bring you a Q&A with interior architecture firm H. Hendy Associates’ Drew Carter that discusses the “untethering trend” in offices, which moves businesses even farther away from the traditional workplaces of yesteryear. Carter tells us why this trend has taken hold, where it’s heading, and how to make the move to untethering successful.

In addition to those features and our monthly departments, we provide two features on non-office sectors: retail and residential. Read how to help the new breed of retail tenants, as well as an exploration of housing affordability and finance. Emerging retail tenants have special needs and speak a different language than the retail tenants you may be used to, so it’s important to familiarize yourself with them. And, despite the seemingly bleak picture on housing affordability, particularly in Southern California, there are a few bright spots ahead for the sector.

So, come and see what’s inside.

Carrie Rossenfeld
SoCal Real Estate